Marketing
What Future Focus provides:
- A complete, personalized web section to provide information to your prospects and donors.
- eBrochures for immediate download by your web site visitors.
- A Monthly email to promote web section visits and useful information
- A quarterly newsletter for email or print to keep your organization "top of mind."
What you can do without breaking the budget:
If you have a program, such as theatres and symphonies provide their patrons, be sure and put a simple statement in EVERY ISSUE/COPY. Something like: To help secure the future of _______, please consider a bequest or other planned gift. For more information, please see [web site URL].
THOUGHT - whether or not you host the planned giving pages, talk to your webmaster
about creating a subdomain for easy reference and then have your webmaster
set it to point or link to your planned giving pages. . A subdomain looks
like this - http://planned.organization.org, where organization.org is
your normal URL. Planned is just my idea - you could use support, giving
or anything else. For example, at futurefocus.net, a subdomain would be
http://planned.futurefocus.net. This enables easy marketing to get donors and prospects to your planned giving web section.
WHY DO THIS? - to make it easy for a donor to remember the URL.
QUESTIONS? - give me a call
We have a number of suggestions we will be happy to share with you. Just contact us.